What’s behind the Labubu craze? We ask a psychologist why some people are getting hooked on the toy monsters. | ABC Asia

Recently, the global frenzy for a character named #Labubu has been unprecedented. Across multiple countries, stores have seen lengthy queues of dedicated fans, while social media platforms are flooded with Labubu-related unboxing videos. A recent J.P. Morgan report shows that Labubu is emerging as a "super IP," surpassing #HelloKitty in search popularity as of May. What exactly is behind this global Labubu phenomenon? Let's take a closer look. #TrendinginChina | Xi's Moments

11K views · 52 reactions | Let's draw labubu together! Super simple labubu crayon painting, draw with your children! | Art, Crafts and Journals | Facebook