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Common Pitfalls in the Ideation Process and How to Overcome Them Mistakes often occur in the idea generation phase, such as involving too many or too few people, which can inhibit creativity Another common problem is the premature discarding of ideas, which can result in innovative proposals being lost Decision-makers should actively manage the process, taking into account costs, expertise and the mission For effective implementation, it is essential to involve key departments such as finance an
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