When is a logo more than just a logo? 🤔 For our new logo, we wanted to break from convention and create something different. Through collaborations with creators from both inside and outside the Sony Group, we are able to create a new Motion Logo that harmonizes the diverse content within the Sony Group Companies. Learn more about how the logo came to be from the creatives behind it: https://www.sony.com/en/SonyInfo/design/stories/motionlogo/?s_tc=sd_fd047ml01_sgsn #FutureSony #Sony | Sony

Sony’s Motion Logo evolves! With the 2021 launch of the new Sony Group structure, we are happy to share the new Motion Logo of the Sony Logo in TV commercials and other visual media. Based on Sony’s Purpose, the new Motion Logo expresses Sony as a “Creative Entertainment Company with a solid foundation of technology,” getting closer to people and filling the world with emotion. Sony is there, for your every emotion. ▼Check out the details https://www.sony.com/en/brand/motionlogo/?s_tc=motionlogo

487K views · 2.3K reactions | The Sony Creators Conference was...