Attention, gamers: if you thought new titles on top of the endless cavalcade of sequels and remakes were derivative now, wait till you hear about what the game engine maker Unity has got in store.

Matthew Bromberg says the new Unity AI will be showcased at GDC in March. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

TL;DR: Unity's upgraded AI, launching in beta at GDC, enables developers to create full casual games using natural language prompts without coding. Leveraging advanced models from OpenAI and Meta, ...

Unity stock has tumbled twice recently, first after Google's Project Genie Reveal, and then after a disappointing earnings report. Project Genie is impressive, but it won't replace video game engines.

Unity Software (U) plunged 25% on Wednesday after the gaming development platform reported its fourth quarter 2025 financial results and outlook. Although the fourth quarter results topped estimates, ...

Google is wading into “dynamic worlds,” and that’s spooking investors in Unity Software and other gaming-related stocks on Friday. At issue is Project Genie, an “experimental research prototype” that ...

Apple today introduced a vibrant new Black Unity Apple Watch band called the "Unity Connection Braided Solo Loop." The band features the colors of the Pan-African flag, containing multiple shades of ...

Unity is allegedly introducing a new annual fee for its largest Enterprise users, requiring a "minimum commitment" of $250,000 to $2 million, depending on each game's revenue. It will reportedly be ...

To use some technical business parlance, Unity has had an absolutely shocking few years. After establishing itself as the near-de facto game engine for indie and mid-tier developers in the 2010s, it ...

Epic is bringing Unity games into Fortnite, potentially setting up a major showdown with Roblox as creators gain more freedom and higher payouts, but will it be enough? When you purchase through links ...

Developers who have created their games using Unity have been warned to patch them as soon as possible following the discovery of a security vulnerability in Unity versions 2017.1 and later. In a ...