Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

By Zaheer Kachwala Jan 30 (Reuters) - Shares of videogame companies fell sharply in afternoon trading on Friday after Alphabet's Google rolled out its artificial intelligence model capable of creating ...

The CRAFT method uses widely available materials and inexpensive commercial 3D printers.

Millions of digital horses were clad in armour on April 3, 2006. The survivors of this phenomenon called this downloadable content purchase a “microtransaction.” They lived only to face new nightmares ...

While playing through Story Mode, you'll come across two instances of major choices that influence not only what levels you play for the remainder of the story but the ending you get as well. Check ...

The model, called SHARP, can reconstruct a photorealistic 3D scene from a single image in under a second. Here are some examples. Apple has published a study titled Sharp Monocular View Synthesis in ...

Adam Smith - Senior Vice President of Product of Unity Engine Good morning. Good morning, Barcelona. Did you see that lineup of games? Megabonk, which just became one of the most played games ever on ...

Unity's growth appears to be improving, driven by the rollout of its Vector AI advertising platform. Vector AI is now Unity's largest and fastest-growing segment, and its growth is still accelerating.

Astronomers have been fascinated after spotting an object earlier this year that came from interstellar space as is now hurtling through our inner solar system. Regardless, it’s an interesting visitor ...

Last month, astronomers made an exciting discovery, observing an interstellar object — only the third ever observed — hurtling toward the center of the solar system. The object, dubbed 3I/ATLAS, has ...

Experts have confirmed that the mysterious object hurtling towards us, previously dubbed A11pl3Z, is an "interstellar object." The cosmic interloper, officially named 3I/ATLAS, is only the third of ...

Anthony is a writer who's worked in the games industry for four years. He's a competitive gamer with a soft spot for retro titles. Anthony enjoys speedrunning a few titles, but Simpson's Hit & Run is ...