Publishers are exploring automation through agentic AI such as sales agents who actively make decisions in the auction.

This is what happened when a North African on-demand daily services company that offers payments, ride-hailing, food and ...

The report highlights digital transformation, regional expansion, and programmatic innovation as key drivers shaping the country’s OOH ecosystem.

As programmatic buying expands, advertisers increasingly demand transparency, triggering shifts across the ecosystem for agencies, ad-tech platforms and publishers ...

Podcast advertising has become more targeted and sophisticated, although there have been ongoing growing pains.

Floodlight reports several brands, including Target and Williams-Sonoma, are testing ads in ChatGPT's pilot, focusing on ...

Global independent ad agency PMG became one of the first partners to pilot a new AI agent infrastructure launched Wednesday from FreeWheel, a Comcast company.

NBCU made Olympics inventory available in 7 DSPs and Comcast’s Universal Ads platform. It also used AI for creative review and optimization.

Retail advertising is evolving rapidly, blending technology with creativity to connect brands and customers more effectively.

The end of an earnings season can be a great time to discover new stocks and assess how companies are handling the current business environment. Let’s take a look at how QuinStreet (NASDAQ:QNST) and ...