Sky Media is making its premium video on demand inventory available through Google Display & Video 360, extending programmatic access across its owned and partner portfolio following a pilot ...

Sky Media, the advertising arm of Sky, has announced a step forward in its programmatic strategy, enabling advertisers to access VoD inventory via Google Displa ...

This is what happened when a North African on-demand daily services company that offers payments, ride-hailing, food and ...

PubMatic (PUBM) is showing improving segment activity, but this has not translated into consolidated growth, with FY25 revenue down YoY despite +28% impression growth, pointing to pricing pressure.

The Trade Desk TTD is focused on expanding its international footprint to capture a larger share of the global advertising opportunity. On the last earnings call, management noted that international ...

Netflix unveiled its own conversion API to help brands measure outcomes as CAPIs become increasingly popular in streaming ...

The Digital Ruckus, a Greenwood, South Carolina-based advertising technology company serving clients across the Piedmont region including Greenwood, Abbeville, Laurens, McCormick, and Columbia, has ...

OOH platforms are building sales infrastructure that interoperates with agency workflows. And it's another example of DSPs going direct to publishers.

Retail advertising is evolving rapidly, blending technology with creativity to connect brands and customers more effectively.