Debut partner Allianz, in partnership with its agency WPP Media, can optimise its campaigns in Madrid and Barcelona airports with tailored messages per terminals, and programme by time slot or ...

America’s Test Kitchen is now selling ad inventory within its free ad-supported TV channels as a standalone package for the first time.

As industry conversation focuses on whether AI will actually run media buying, this real example will give advertisers and ...

Sky Media, the advertising arm of Sky, has announced a step forward in its programmatic strategy, enabling advertisers to access VoD inventory via Google Displa ...

Brands are seeing a 20% better return on ads they buy on women's sports compared with non-sports broadcast and cable TV programming, a new study finds.

The AI tsunami that reshaped technology in 2025 has hit digital advertising with particular force, accelerating the development of a new generation of predictive targeting capabilities. Dstillery, the ...

At the center of this challenge is a basic constraint of algorithmic optimization. Algorithms do not understand growth or ...

This is what happened when a North African on-demand daily services company that offers payments, ride-hailing, food and ...

MarkApp has officially joined the Interactive Advertising Bureau Middle East and North Africa (IAB MENA), reinforcing its commitment to supporting the development of transparent, standards-driven ...

Q4 2025 earnings call recap: digital-first shift, dividend outlook, 2026 revenue/EBITDA guidance & ad growth—read now.

Yassir moves into media distribution in France with the acquisition of Paris-based adtech firm Kawarizmi. The deal strengthens Yassir’s retail media and advertising capabilities across Europe, Africa ...

In this Q&A, John Matthews, executive director of advanced advertising at Foxtel Media, discusses the democratising power of programmatic for live sports. Matthews, who brings buy-side experience to ...