When you buy whitening toothpaste you probably imagine having a Hollywood level smile. While some whitening toothpastes can remove some surface stains, some brands may be harming your teeth more than ...

Parents filed multiple lawsuits on Jan. 13 against toothpaste companies alleging that fluoride in their children’s dental products poses dangerous health risks. Michael Connett, lead attorney with law ...

Optic White(R), a leader in oral care and teeth whitening, today announced the launch of its latest innovation, the NEW Colgate(R) Optic White(R) Pro Series Toothpaste. As an evolution of the original ...

“Seinfeld” infamously had the off-putting “puffy shirt,” but Hello Products starting Monday has a far more appealing “puffy robe.” In a Gen Z-targeted :15 spot for the Colgate-Palmolive-owned brand’s ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. K-beauty has a branding problem in the West.

Crest’s new toothpaste targets odor-causing bacteria. For many, mints and gum have become a daily crutch for bad breath, the company said, noting that 67% of people say their mouth feels stale within ...

A man on TikTok has blamed a popular toothpaste for his child's illness, but follow-up posts on the social media platform suggested he might not have the whole story. Doctors hadn't been able to ...

A photo of a long‑expired tube of toothpaste—dating all the way back to 1988—has gone viral on Reddit, attracting more than 50,000 upvotes. The reason? As the caption puts it: “Mom is using toothpaste ...

Scientists have found that keratin, the protein in hair and skin, can repair and protect tooth enamel. The material forms a mineralized layer that halts decay and restores strength, outperforming ...

Procter & Gamble has agreed to revise the packaging of its Crest toothpaste brand under an agreement with Texas Attorney General Ken Paxton as some conservatives express concerns about the effects of ...

NEW YORK, Jan. 14, 2026 /PRNewswire/ -- hello, the oral and personal care brand known for thoughtfully-designed products, announced the launch of its latest innovation: whipped toothpaste. With its ...