Google expands Merchant Center for Agencies, clarifies Smart Bidding guidance, and new State of PPC data reveals how ...

Google Ads is celebrating its 25th birthday/anniversary today. Yes, Google launched AdWords 25 years ago today in 2000. In 2018, Google renamed AdWords to Google Ads and the ad labels and technology ...

Twenty-five years ago, Google unveiled Adwords, which pledged to enable advertisers “to quickly design a flexible program that best fits [their] online marketing goals and budget,” Google cofounder ...

The Chat feature of Google AI Studio allows users to interact with Gemini models in a conversational format. This feature can make everyday tasks easier, such as planning a trip itinerary, drafting an ...

Blake has over a decade of experience writing for the web, with a focus on mobile phones, where he covered the smartphone boom of the 2010s and the broader tech scene. When he's not in front of a ...

Have you ever noticed ghost users in your Google Ads change history log? It just shows "AdWords Administrator" but doesn't show which user, by name, made the change. So if you want to know who made a ...

In a landmark verdict last week, a California jury ordered Google to pay $314 million after finding that the tech giant had misled Android users, covertly collecting personal data in the background, ...

AI is becoming a go-to tool for PPC. But a test shows a 20% error rate across platforms. Advertisers need to vet their advice carefully. Advertisers are leaning into ...

A common use case in generative AI is developing an agent, which is a system users interact with in plain language to accomplish a given task. Creating AI agents can require a lot of heavy lifting, ...

Imagine this: you’re in the middle of an important project, juggling deadlines, and collaborating with a team scattered across time zones. Suddenly, your computer crashes, and hours of work vanish in ...

The search advertiser PVC Fence Wholesale has sued Google for allegedly failing to disclose specific details regarding search queries that resulted in clicks on paid ads. "Google charges the customer ...

In this tutorial, we demonstrate how to combine the power of SerpAPI’s Google search capabilities with Google’s Gemini-1.5-Flash model to create an advanced, end-to-end research and analysis workflow ...