Experiential marketing built much of its reputation on spectacle. Immersive environments, shareable moments, brand theatre designed to generate reach through social amplification. This model now faces ...

Agentic AI needs a trust infrastructure. We're a Chief Scientist and a Chief Legal Officer who discovered that the hardest problems lie between our jobs.

Owners of energy-efficient homes were targeted by the government with “nanny state” research exploring how they could be discouraged from turning up the heating, it can be revealed.

Brands are making a play for younger consumers with everyday indulgences, rather than traditional luxury items.

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Today, the purchase is often secondary to the experience. Consumers participate in a narrative, share moments with others and reinforce personal connections with brands.

Why do people often stick with familiar brands and choices, even when better options might exist? A new study co-authored by an Illinois Institute of Technology (Illinois Tech) researcher explores the ...

Scientists are questioning the famous '200 food decisions a day' statistic. Here’s what it means for how food and beverage ...

Researchers analyzed clinical data from 141 treatment-seeking patients with compulsive buying-shopping disorder to determine whether women and men differ in symptom severity, psychiatric comorbidities ...

The way consumers view wellness is shifting, reshaping purchasing decisions across all age groups, and challenging brands and retailers, like c-stores, to adapt their strategies. These are findings ...

Rapid consumption upgrading and industrial transformation are straining the ecological capacity of China’s Guangdong–Hong Kong–Macao Greater Bay Area, where green packaging is viewed as a crucial ...

The Consumer Technology Association (CTA)® announced retail innovation will take center stage at CES® 2026, highlighting the technologies and experiences reshaping how consumers discover products, ...