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Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z. From the ...

Roblox has overtaken TikTok as the fastest-growing Gen Z shopping channel, according to the latest research from the Retail Technology Show (RTS). A recent RTS study of 1,000 shoppers found that, on ...

T20 World Cup: Shimron Hetmyer Scripts History With 19-Ball Fifty Against Zimbabwe Shimron Hetmyer put on a dazzling display of power-hitting, racing to a record fastest half-century for a Caribbean ...

Roblox has released its 2025 Replay report which spotlights just how big the game is, especially with Gen Z. Credit: Roblox Roblox is quickly making moves to address that and looking at the company's ...

A video game executive has sparked a fierce debate surrounding the widespread use of generative AI in the industry by claiming that “Gen Z loves AI slop.” In a recent tweet, interactive video game ...

Roblox and Epic Games were hit with a product liability lawsuit on Sept. 12 in Pennsylvania Eastern District Court over allegations they intentionally designed video games with addictive features ...

Explore Roblox Trade a Brainrot Scripts for automated trading and gameplay enhancement. Boost your Roblox trading skills with our top script collection. Experience next-level Roblox trading with the ...

Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook Although these properties are available in the Roblox licensing catalog, that doesn’t mean you can run off and ...

“A lot of young people really want to protest and put their words and beliefs out there but are unable to, so this is the only thing we can turn to,” Gutierrez said. In the game, some Roblox players ...

Surrounded by virtual cliffs and a cascading waterfall, dragon riders on Roblox’s massive online gaming platform immerse themselves in a memorable scene from “How to Train Your Dragon.” In the ...