AI's biggest players face their ultimate reality check; this earnings season will separate hype from real returns.

OpenAI has its own tracking pixel; Amazon sellers are boycotting the platform; and DirecTV hops on the CAPI bandwagon.

Meta's ad-measurement updates - an AI-assisted Meta Pixel upgrade and a one-click setup path for Conversions API - are ...

A new feature in the Meta Pixel will use AI to automatically include additional information, such as product details and page ...

Digital measurement is less precise than it appears Algorithms optimise for platforms, not necessarily for your brand ...

Meta is simplifying its CAPI setup and adding a new AI‑powered feature that adds more context from advertiser sites.

The ad platforms will always tell you they are working. The question is whether you believe them, or whether you have your own data to push back.

Instagram Business accounts can be indispensable in promoting your brand through social media marketing. Here is what you ...

Revenue records, a locked model, and a lawsuit 20 days from trial. Everything that moved in AI this week, April 7-13, 2026.

Instagram spent years as a traffic driver. As of March 2026, it is a sales channel. The brands that treat it like one first will have an advantage that ...

After releasing its first major AI model in a year called Muse Spark, Meta now has to figure out how to turn it into a business.

Meta reports that Muse Spark achieves its reasoning capabilities using over an order of magnitude less compute than Llama 4 Maverick, its previous mid-size flagship.