We've heard a lot this month about Xbox's new Project Helix console and how it'll support both console and PC games, and the belief is that it'll work similarly to how the ROG Xbox Ally handheld ...

Microsoft's "This Is An Xbox" advertisement blitz, which began in 2024, prompted a range of reactions from consumers. According to a report, this was part of outgoing Xbox president Sarah Bond's "Xbox ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Today is the first day that Phil Spencer is gone, and new Microsoft Gaming CEO Asha Sharma ...

Original Xbox emulation has arrived on Android through a community port of Xemu. Early testing shows promise, though performance remains inconsistent depending on the game. When you purchase through ...

Microsoft's divisive 'This is an Xbox' marketing campaign was disliked by many employees, a new report has claimed. The advertising — which claimed that phones, tablets and smart TVs now all counted ...

Former Xbox president Sarah Bond has broken her silence following last week’s stunning leadership shakeup at Microsoft Gaming. In a heartfelt LinkedIn post, Bond published the note she sent to her ...

Microsoft Gaming has a new CEO, with Asha Sharma taking over for Phil Spencer as the top boss for the company's gaming team. The founder of Xbox, Seamus Blackley, has now weighed in with his thoughts ...

Friday’s news of a major shake-up at Microsoft’s Xbox division caught the gaming world by surprise. Phil Spencer, who has run Xbox for almost 12 years, announced his retirement, effective ...

There’s new leadership in charge at Xbox, but no clear sign of where the division is heading. There’s new leadership in charge at Xbox, but no clear sign of where the division is heading. is an ...

James Ratcliff joined GameRant in 2022 as a Gaming News Writer. In 2023, James was offered a chance to become an occasional feature writer for different games and then a Senior Author in 2025. He is a ...

Eric Warner is a Journalist and Multimedia Producer based in New England with over seven years of experience producing stories for multiple print, online, radio, and video publications. Eric has been ...

TL;DR: Microsoft CEO Satya Nadella and new Xbox head Asha Sharma reaffirmed Xbox as a core Microsoft identity, emphasizing ongoing investment in gaming despite recent brand challenges and executive ...