As soon as Phil Gruszka mentions "commoditization," my ears perk up. In an industry where we have so many unique, healthy, ...

Many industries, including advertising, are becoming saturated with competitors of all sizes, to the point where the products and services we produce and provide, are becoming commoditized.

AI agents and so-called “super signal aggregators” are being framed as the saviors of premium publishers and advertisers who prioritize high-quality media. But these technologies could perpetuate ...