If there’s a buzz word right now in filmmaking and visual effects, it is probably ‘virtual production.’ Think of it like this: say you are making a live action film with characters. Traditionally what ...

Automakers are embracing virtual reality with help from a gaming company. Unity Technologies is probably best known for developing mobile games; the company claims 60 percent of the global market uses ...

“Virtual production”: the term is as widely used as it is poorly understood. In the past decade, as this technique — or, rather, set of techniques — has gained currency in filmmaking and vfx, people ...

Think virtual production is the preserve of James Cameron? The confluence of games engines with faster PCs, LED backlots and off-the-shelf tools for anything from performance capture to virtual camera ...

Unity Delivers World’s First Multi-Destination Virtual Concert Featuring TikTok Bass Sensation Blu DeTiger Organized as part of Unity’s annual Unite event, VRrOOm on VRChat and Future Fest will ...

Unity Software Inc. (NYSE:U) operates within the expanding technology landscape that supports interactive digital content, ...

Amid a pandemic, companies aim to "limit the number of actors and on-set crew required" by increasingly turning to VFX techniques. By Carolyn Giardina Tech Editor As Hollywood aims to figure out how ...

In 1930, Fox entered a new frontier of moviemaking by debuting a brand-new way to show motion on film: rear projection. Used primarily for driving scenes — or that famous airplane scene in North by ...

Surging college commitments to bankrolling students’ hands-on experience with virtual production in film and TV degree programs are rapidly closing the knowledge gap that has been a significant drag ...

Austin, Feb. 02, 2026 (GLOBE NEWSWIRE) -- Virtual Production Market Size & Growth Insights: According to the SNS Insider, “The Virtual Production Market Size was valued at USD 3.70 Billion in 2025 and ...