David’s Bridal’s new CEO is on a mission to create a one-stop shop for wedding planning

PHILADELPHIA -- Kelly Cook got married in a $19 dress from a Macy’s clearance rack. She and her husband, Damon, had $100 in ...

David's Bridal Celebrates One-Year "Aisle to Algorithm" Milestone with Unprecedented Growth & Leadership Expansion to Accelerate Technology, AI Retail, and Revenue Initiatives ...

David's Bridal Expands Leadership Bench to Further Accelerate 'Aisle to Algorithm' Vision Following Record Year Under Kelly Cook's Leadership KING OF PRUSSIA, PA / ACCESS Newswire / March 24, 2026 / ...
Retail Dive

David’s Bridal reshapes C-suite for the AI era

David’s Bridal unveiled sweeping changes to its C-suite this week, naming Heather Braddock its chief global transformation and operations officer and Scott Saeger its chief technology officer, the ...
MONTCO Today

David’s Bridal’s Next Chapter Is Taking Shape in King of Prussia

King of Prussia-based David’s Bridal is reinventing itself with AI, new services and a broader wedding strategy.