GMO-Z.com TECH KR, Inc. launches "AdAffiliate" on March 19, 2026 -- a new non-incentive CPI advertising service that integrates SNS programmatic advertising, DSP, and ad networks to support app user ...

If you buy CTV advertising, you’ve likely encountered two approaches to securing premium inventory: programmatic guaranteed (PG) and buying direct, also referred to as direct IO (DIO). Both are ...

While the programmatic industry continues to develop more tools and solutions; Limelight Inc.’s new whitepaper, "Title TDB" ...

Update: Inc. 500 has removed one of the top five companies from the list, bumping DataXu to number five. The 2013 Inc. 500|5000, an annual list of the fastest growing private companies in the United ...

TTD rolls out Ventura Ecosystem to boost CTV transparency and CPMs as Q3 revenue climbs 18% to $739M on strong connected TV momentum.

As programmatic buying expands, advertisers increasingly demand transparency, triggering shifts across the ecosystem for agencies, ad-tech platforms and publishers ...

In this Q&A, John Matthews, executive director of advanced advertising at Foxtel Media, discusses the democratising power of programmatic for live sports. Matthews, who brings buy-side experience to ...

Striving to reach users across all the available environments and devices, marketers are increasingly adopting emerging formats, such as connected TV (CTV), digital out-of-home (DOOH) and audio ads.