Programmatic media buying continued its strong momentum in India in 2025, driven by deeper automation, richer data signals and the expanding adoption of AI-led optimisation across advertisers and ...

Advertising can be a Sisyphean task. Just when a problem is nearly solved, a new marketing platform, optimization method or three-letter acronym shows up and brings you back to square one. The latest ...

Roman Vrublivskyi is the experienced CEO of Attekmi, a global ad tech company that provides white-label programmatic solutions.

In recent weeks, Paramount Skydance announced a US$0.05 per‑share quarterly dividend for both Class A and Class B stockholders, expanded an exclusive content partnership with Sky in New Zealand, and ...

The ad industry is racing toward a not-too-distant future where AI agents negotiate programmatic deals on their own – and Prebid doesn’t want publishers to get left behind. The group that turned ...

Reach in advertising refers to the total number of people exposed to a particular piece of content. It determines the potential size of an audience that may have seen or heard a specific message or ...

French Digital Ad Spend Market · GlobeNewswire Inc. Dublin, Feb. 11, 2026 (GLOBE NEWSWIRE) -- The "France Digital Ad Spend Market Size & Forecast by Spend Value Across 100+ KPIs by Type of Advertising ...

LG Ad Solutions, a global provider of connected TV and cross-screen advertising, today announced a new integration with Amazon Publisher Services (APS) that enables marketers to access expanded ...

This partnership reflects the shared ambition of Index Exchange and xpln.ai to promote a more transparent and high-performing ...

Floodlight reports ChatGPT ads launched on Feb. 9, 2026, aimed at free and Go users, separating ads from chatbot responses while ensuring user privacy.