Marketers may see AI integration as a panacea for challenges, but the first step is differentiating between single-point AI ...

This is not CMOs’ personal failure—it’s a cyclical mismatch between resources and role scope. It’s also evidence that ...

Griffith University has deployed Salesforce’s Agentforce Education cloud in its contact centre, marketing communications and ...

As AI labs promote “reasoning models,” experts debate whether modern AI truly understands problems or simply recombines ...

AI excels where structure already exists. Context graphs could help marketing capture decision logic and make AI systems more reliable. The post Why marketing needs a decision infrastructure for AI ...

AI Search has quietly become the new front door to your business. Buyers are forming opinions, shortlisting vendors, and validating decisions inside AI answers often before ever visiting a website.

The traditional chief marketing role is dead. Rising in its place is an expert who combines brand-building with revenue generation. Today's CMO must be a strategic business partner who drives ...

The number of marketing technology software products has grown exponentially over the past 13 years, according to recent research from Chief Martec and Martech Tribe. The report was based on an ...