Debut partner Allianz, in partnership with its agency WPP Media, can optimise its campaigns in Madrid and Barcelona airports with tailored messages per terminals, and programme by time slot or ...

Cinema advertising remains detached from programmatic buying. Prabhvir Sahmey makes a case for why the future lies in ...

The conference unites marketing, media, and technology leaders to discuss AI, changing consumer behaviour, and data-driven ...

Q4 2025 earnings call recap: digital-first shift, dividend outlook, 2026 revenue/EBITDA guidance & ad growth—read now.

The 15th edition of ad:tech New Delhi opened today at Yashobhoomi, bringing together leaders from across marketing, media, ...

Marketing teams everywhere are under pressure to do more with less. Budgets are scrutinised, performance is expected to ...

In this Q&A, John Matthews, executive director of advanced advertising at Foxtel Media, discusses the democratising power of programmatic for live sports. Matthews, who brings buy-side experience to ...

At the center of this challenge is a basic constraint of algorithmic optimization. Algorithms do not understand growth or ...

Sky Media, the advertising arm of Sky, has announced a step forward in its programmatic strategy, enabling advertisers to access VoD inventory via Google Displa ...

Periods of uncertainty naturally shift how people interact with the world around them. When events unfold quickly, most of us turn to the internet first to understand what is happening, what the ...