Debut partner Allianz, in partnership with its agency WPP Media, can optimise its campaigns in Madrid and Barcelona airports with tailored messages per terminals, and programme by time slot or ...
The conference unites marketing, media, and technology leaders to discuss AI, changing consumer behaviour, and data-driven ...
Q4 2025 earnings call recap: digital-first shift, dividend outlook, 2026 revenue/EBITDA guidance & ad growth—read now.
The 15th edition of ad:tech New Delhi opened today at Yashobhoomi, bringing together leaders from across marketing, media, ...
MarkApp has officially joined the Interactive Advertising Bureau Middle East and North Africa (IAB MENA), reinforcing its commitment to supporting the development of transparent, standards-driven ...
One retail media channel remains consistently overlooked, despite sitting at the exact moment of purchase: in-store audio.
At the center of this challenge is a basic constraint of algorithmic optimization. Algorithms do not understand growth or ...
We team with Curated Media to look at how curation can help advertisers find the balance between the need for campaign scale ...
Sky Media, the advertising arm of Sky, has announced a step forward in its programmatic strategy, enabling advertisers to access VoD inventory via Google Displa ...
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Campaign Middle East on MSNOpinion

The vital role of advertising in times of uncertainty

Periods of uncertainty naturally shift how people interact with the world around them. When events unfold quickly, most of us turn to the internet first to understand what is happening, what the ...
The AI tsunami that reshaped technology in 2025 has hit digital advertising with particular force, accelerating the development of a new generation of predictive targeting capabilities. Dstillery, the ...
Podcast advertising has become more targeted and sophisticated, although there have been ongoing growing pains.