Header bidding is a technique where publishers offer their ad inventory to many ad exchanges, also called Supply-Side Platforms (or SSPs), simultaneously before making calls to their ad servers. Here ...

Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, ...

While header bidding has slowly come of age in the last few years, I find that there are still publishers who are not quite sure what header bidding is and how it can work for them. Those who know how ...

In a previous article, I wrote in some detail about what header bidding is and how it can deliver greater revenue growth for digital publishers. But let’s recap: Header bidding allows publishers to ...

Header bidding is a technique whereby publishers offer inventory to multiple ad exchanges simultaneously before making calls to their ad servers. This method has been viewed as primarily benefiting ...

Header bidding has perhaps been one of the buzziest terms of 2016 with players like Amazon, Google and Facebook in the game. Here’s a look at why that buzz is perhaps justified – and why header ...

Header bidding - the cases both for and against - has turned out to be one of the key debates in the digital advertising industry in 2016, with key stakeholders in the business drawing lines in the ...

When the same publishers that are being crushed by the current ad-tech ecosystem throw out link-baity headlines that Google is going to kill header bidding, it gets attention. It’s important, however, ...

Header bidding continues to grow, with some SSPs reporting an impressive 202% year-on-year growth in Q3 2017. This growth explains why so many tech companies have jumped into the space. In this piece ...

Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. Digital advertising, despite the massive industry built to ...

Bitmedia.io, the top crypto advertising platform, proudly announces the launch of its new Header Bidding technology for ...