Add Yahoo as a preferred source to see more of our stories on Google. Some TikTok trends are silly and fun — like “holy airball!” — but others are downright concerning. Parents of teen and tween girls ...

It seems like there are so many shows for little kids and older teens, but not a ton of options for tweens. We put together a ...

I didn’t really understand the word "tween" until I tried to raise one. I thought it was just an age — a marketing category somewhere between toys and makeup, chapter books and young adult shelves. A ...

Social media use and media multitasking often have a negative effect on the social well-being and communication skills of girls from age 8 through 12, according to a study conducted at Stanford ...

From sneaks to tech, these are the treats topping girls’ wish lists Written By Written by Contributor, Buy Side Lisa Lombardi is a contributor to Buy Side expert on women's health, food and home.

Sephora playing host to skin-care-obsessed tweens on their special days is the latest trend in the Gen Alpha-led "Sephora kid" mania, which sees preteens spending hundreds on their beauty routines -- ...