Today, the purchase is often secondary to the experience. Consumers participate in a narrative, share moments with others and reinforce personal connections with brands.
The consumer journey in healthcare is inherently messy. Unfortunately, many of the healthcare navigation solutions available ...
As digital marketplaces expand and consumer access increases, the way counterfeit products are encountered, evaluated, and purchased has evolved.
Personal care has evolved from being driven by aesthetics into something broader and arguably more demanding: everyday health ...
With its Series A, Sequen is bringing its proprietary AI ranking and personalization technology to large consumer business.
Richemont (CFRHF) looks undervalued after investor overreaction, with resilient growth, low RSI and cheap multiples. Click here to read my analysis.
People don't buy consumer wearables just to count steps anymore. They want early warnings, useful health signals, and features they can trust.
Owners of energy-efficient homes were targeted by the government with “nanny state” research exploring how they could be discouraged from turning up the heating, it can be revealed.
You check your credit score before applying for an apartment. Your fitness watch tells you whether you slept well enough. A workplace dashboard measures your productivity. Parents can buy devices that ...
New AAN guidance examines how consumer wearable devices can support neurologic care, including epilepsy monitoring and sleep tracking — while cautioning that many of them are insufficiently validated.
State-law requirements for businesses to disclose greenhouse gas (GHG) emissions are expanding. California, for example, requires large companies doing business in the state to report not only their ...
In-games ads have a higher brand recall rate among Hispanic consumers than Instagram ads, per Latino Portal research.