Is it a value trap or a buying opportunity?

Testing the latest e.l.f. drops—hits, misses, and surprises you didn’t expect ...

Beauty (ELF) shares have dropped by 18.6% in under a month, sliding from $94.83 on February 24, 2026, to $77.15 currently. Should you take advantage of this dip?

Mar 13, 2026--e.l.f. Cosmetics and e.l.f. SKIN, brands from e.l.f. Beauty (NYSE: ELF), and the National Women's Soccer League (NWSL) announce exp ...

Good afternoon, everyone. It's my pleasure to welcome e.l.f. Beauty back to CAGNY. They are a category disruptor in beauty, owning the #1 brand by unit share in U.S. color cosmetics and 3 of the ...

This article contains affiliate links. We may earn a small commission on items purchased through this article, but that does not affect our editorial judgement. The e.l.f. Cosmetics Soft Glam Satin ...

e.l.f. Cosmetics has just launched a deal which means you can get a concealer and foundation from their brand new Soft Glam ...

Age spots ‘just look grey’ if you cover them the wrong way - here’s how to erase them instead. Makeup artist Val Garland shows how to use a colour corrector.

At a time when digestive health, sustained energy, hormonal balance and responsible consumption are on the minds of Quebecers, the Expo Manger Santé et Vivre Vert returns for its 29th ...

From the under-$20 retinol serum reviewers compared to an almost-$100 one(!!) to the Urban Decay eyeshadow ~swap~ with all ...

If you're going to buy any MAC product at Sephora, let it be its most iconic one: a silky matte lipstick that's hydrating and longwearing in the (also iconic) shade Velvet Teddy. Not a fan of matte?