Testing the latest e.l.f. drops—hits, misses, and surprises you didn’t expect ...

Is it a value trap or a buying opportunity?

Mar 13, 2026--e.l.f. Cosmetics and e.l.f. SKIN, brands from e.l.f. Beauty (NYSE: ELF), and the National Women's Soccer League (NWSL) announce exp ...

e.l.f. Cosmetics has just launched a deal which means you can get a concealer and foundation from their brand new Soft Glam ...

Good afternoon, everyone. It's my pleasure to welcome e.l.f. Beauty back to CAGNY. They are a category disruptor in beauty, owning the #1 brand by unit share in U.S. color cosmetics and 3 of the ...

Age spots ‘just look grey’ if you cover them the wrong way - here’s how to erase them instead. Makeup artist Val Garland shows how to use a colour corrector.

At a time when digestive health, sustained energy, hormonal balance and responsible consumption are on the minds of Quebecers, the Expo Manger Santé et Vivre Vert returns for its 29th ...

From the under-$20 retinol serum reviewers compared to an almost-$100 one(!!) to the Urban Decay eyeshadow ~swap~ with all ...

If you're going to buy any MAC product at Sephora, let it be its most iconic one: a silky matte lipstick that's hydrating and longwearing in the (also iconic) shade Velvet Teddy. Not a fan of matte?

Before any makeup touches your face, artists stress the importance of prepping your skin. Concealer will grab onto lines if your skin is dry, and that’s especially true for the under eye area. Joseph ...

The Toxic Substances Control Act (TSCA) provides critical protections for commercially sensitive information related to a company’s ...

As sports brands seek to diversify their reach and deepen fan loyalty, the Swift-Kelce effect underscores the strategic value of embracing broader cultural affiliations. Future marketing efforts may ...