The best analytics systems aren’t those focused solely on tallying metrics, but those that directly connect marketing ...

Why customer relevance beats brand ego in campaigns, narratives, and messaging.

The real challenge lies in keeping them engaged, satisfied, and loyal over time. Customer loyalty is not built through one-time transactions but through consistent, meaningful communication.

Karan Sharma is a digital commerce expert and the co-founder at Kinex Media Inc, a creative digital agency in Toronto. If you ...

More than a dozen customers told Marketplace they are frustrated with poor customer service they received from Canada’s big three telecoms. Employees at Rogers and Telus said frontline customer ...

Mehmet Altug, Associate Professor of Operations Management at the Costello College of Business at George Mason University and ...

Allianz pioneers responsible AI to enhance trust in insurance. Discover how customer needs shape innovative solutions for a ...

When Joan King, VP of e-commerce for Crate and Barrel, explained the reasoning behind their Mobile Tote system, she mentioned something that most retail analysts glossed over entirely. “It’s not great ...

This article explores how AI is reshaping organizational operations and customer interactions, emphasizing the importance of governance and infrastructure.

Delivering global data governance and compliance is crucial for financial institutions. Unfortunately, there are many in this sector that aren’t as rigorous at implementing it as effectively as they ...

Comparing business energy matters for three practical reasons: Predictable cost control: Small percentage improvements compound over time. A 5–10% reduction in annual energy spend can be reinvested in ...

How agentic systems reshape marketing through continuous decision loops and synergies. SINGAPORE, March 15, 2026 /PRNewswire/ ...