IMPHAL – In the misty hill districts of Manipur, far from the clamour of cities, looms hum quietly in village courtyards. Here, in places like Tamenglong and Ukhrul, the Nagas—Manipur’s third-largest ...

At this point you must decide which and how many segments to target. To begin, consider various possible “coverage patterns.” These patterns are simply the ways a firm might choose and ultimately ...