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If the saying “all publicity is good publicity” is true, then one fast-food CEO has shaved a couple zeroes off his company’s marketing budget. McDonald’s president and CEO Chris Kempczinski has been ...

Chris Kempczinski’s cringe Big Arch burger video went viral, causing Burger King and Wendy’s to respond with their own CEO videos. It was the bite heard around the world. McDonald’s CEO Chris ...

McDonald’s has introduced its new Big Arch burger, its “biggest and boldest” hamburger yet, which has drawn public interest over its size – and by a tiny bite taste-test video by CEO Chris Kempczinski ...

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Chris Kempczinski, CEO and Chairman of McDonald's, has found himself at the centre of social media mockery after a promotional video showed him struggling to take a bite of the company’s new ...