If you buy CTV advertising, you’ve likely encountered two approaches to securing premium inventory: programmatic guaranteed (PG) and buying direct, also referred to as direct IO (DIO). Both are ...

Karthik Shankar has over 17 years of experience in developing businesses through digital advertising technologies ...

CTV might be the missing piece in your retail strategy, says Ollie Shelton at Threepipe Reply. Deploying it can be simple… if ...

DSP360 complements existing Amazon systems by improving execution, visibility, and consistency at the operator level. DSP360 functions as an operating system for DSPs, unifying workflows into a single ...

Amazon says it has started offering faster U.S. deliveries of selected products for a fee. The e-commerce colossus said ...

Week ‘Rapid Remodel’ Across 6 States. PG readers were eager to learn this week that Walmart is piloting a compressed remodel ...

From B.C. to Ontario – meet four woman-run businesses powered by Amazon You can save this article by registering for free here. Or sign-in if you have an account. Edmonton resident Amena Shehab is a ...

The Vatican appeals tribunal has declared a mistrial in the Holy See’s big “trial of the century.” It’s a stunning blow to both Pope Francis’ legacy and Vatican prosecutors who ...

Florida’s 2026 regular session ended, and with it, a slew of hotly debated bills. Gov. Ron DeSantis’ agenda for the session this year was thin. But even with the reduced wishlist, many bills died in ...