Rolling out today in public beta, Firefly now lets creators train a model on their own aesthetic to consistently generate new material.

At Variety New Frontiers in Entertainment presented by Adobe during SXSW, innovators across different facets of the entertainment industry came together to discuss the futures they’re working towards.

March 19, 2026 • Several Republican-led states are passing their own versions of the SAVE America Act, Trump-backed legislation that would introduce new proof-of-citizenship requirements to register ...