2026 will see the biggest FIFA men’s World Cup in the tournament’s history with more teams taking part than ever before – but it comes at a complex moment for advertising as marketers no longer ...

Manchester City employs a multifaceted marketing strategy that combines entertainment, culture, and digital engagement to expand its brand presence, emphasizing the importance of adaptability in ...

LIONS is brought to you by Informa Festivals which is a trading division of the Informa Group. The parent company of the Informa Group is Informa PLC, registered in the United Kingdom under company ...

LIONS is brought to you by Informa Festivals which is a trading division of the Informa Group. The parent company of the Informa Group is Informa PLC, registered in the United Kingdom under company ...

A typical dealership visit and test drive rarely does justice to a car with many features that have never been seen before and Tata Altroz faced the challenge of convincing consumers that the brand is ...

Not only does South Africa have the world’s worst rape statistics but the culture of victim blaming thrives, so both Hype Magazine and Tears Foundation wanted to show that no person would do this to ...

Part of the Marketer's Toolkit 2025, this report dives into the Voice of the Marketer survey data, to explore broader marketer thinking on budgets, media channels, measurement and investment plans.

Today’s youth eschew traditional media and brands that want to reach this elusive group of consumers can look to gaming, says TotallyAwesome’sPablo Gomez.

WARC provides world-leading brands, agencies, media owners and academic institutions with the tools to create effective marketing. Create a free LIONS account in an instant to unlock our industry ...

Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...

This WARC white paper looks at rethinking how the marketing discipline should approach brand, media and performance marketing – and reframe it for a world of digital commerce. This WARC white paper ...

A powerful subculture is being bred from within the crypto community that will impact wealth, community and identity by creating an alternative to traditional financial systems and presenting a new ...