After a series of increases, February brought the first slowdown in time spent in front of TV sets in a long time. While ...

New York, March 12, 2026 – Nielsen, a global leader in audience measurement, data and marketing intelligence, today released ...

A+E Global Media will license new Nielsen services as part of the renewal, including Nielsen National Respondent Level Data (NRLD), Nielsen Audience Builder (NAB) and the Data-Driven Linear API (DDL ...

Nielsen Ad Intel data shows Australia’s financial sector ad spend rose 20% in 2025 to $756m, led by banks, lenders, card ...

Over a third of global football fans find brand sponsorship appealing and 41% of all sports sponsorships are in that sport. The FIFA World Cup 2026 TM will open up opportunities to break through with ...

Discover sports fan behavior trends from 2025 and insights fueling the industry to plan your sports sponsorship strategy with confidence. Sports fans have all eyes on 2026. This year is shaping up as ...

Notes: Super Bowl I (Jan. 15, 1967) aired on both CBS and NBC. Beginning Dec. 26, 2005, viewing estimates on this page include Live or Same Day viewing (defined as 3 a.m. to 3 a.m.) using timeshifting ...

From Selection Sunday until “One Shining Moment” is played, the excitement of buzzer beaters, Cinderella stories, and bracket busters keep fans deeply engaged for nearly the entire month. With 414 ...

Maximize reach with Nielsen's guide which uncovers the complementary viewer profiles that exist across platforms, revealing new engagement opportunities.

With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed ...

Streaming services continue to gain momentum as audiences’ favored destination for content, but the past year of viewing behavior illustrates how dramatically content offerings have evolved since ...

As we approach International Day of Persons with Disabilities on December 3, brands, advertisers and media platforms face a shifting landscape in diverse marketing. With changing political, economic, ...