Snapback Sports, a digital sports media company founded by Jack Settleman, has signed with Excel Sports Management, the ...

B2B brands have spent years applying consumer-influencer logic to professional platforms, chasing follower counts, ...

AnyMind Group has launched AnyDigital Max, a new AI-powered solution designed to help advertisers analyze, optimize, deploy, ...

Movers+Shakers has appointed Jarrod Bull as SVP of Business Partnerships, Petur Workman as VP of Business Development, and ...

Podcasting’s expanding U.S. audience is creating measurable advertising opportunities beyond the medium’s traditional brand ...

Creator-powered commerce platform Amaze has announced expanded live shopping capabilities, designed to help creators and ...

Employee-generated content (EGC) has crossed a threshold. What began as a supplementary tactic, with employees occasionally ...

Snap will shut down its standalone Bitmoji app on June 30, 2026, moving all avatar-creation and customization features to the ...

When brands say Influencer Marketing hasn’t delivered, Marie-Josée Cadorette has a ready diagnosis. “If it hasn’t been ...

Sports livestreaming platform Playback announced on X on March 17 that its team had joined Disney Entertainment and ESPN, ...

Independent podcasting has a structural problem. Most networks are built for shows that are already big. The creators who ...

Influencer Marketing has moved from a test budget to a core media channel. According to Jennifer Quigley-Jones, that shift is precisely why the agencies that built this industry on scrappiness and ...