Having already delayed publication of its latest Gauge viewing shares report by a week, Nielsen has now postponed until next ...
Norstat is expanding its operations to Spain, where it has appointed Jordi Quirós as Managing Director. The move follows the ...
Digital ad trade body IAB Australia has begun work on an initiative called the Future of Measurement, examining audience and ...
In London, former Gartner and Morning Consult researcher Claire Tassin has joined consumer and market intelligence agency Mintel as Principal Strategist, Wellness. Mintel was foun ...
Research tech and services firm Sago has appointed Angela Quinn, Bill Cohen and Aaron Walton in senior sales and business development roles, and Kelly Kitchens as VP Customer Success. Iselin, NJ-based ...
In Toronto, Canada, research consultancy Angus Reid Group has appointed two SVPs of Research, quant specialist Rohit Nair and ...
Nielsen is to discontinue the monitoring of TV ad occurrences in 137 markets, from the end of this month, and to shutter its SIGMA radio ad monitoring service. The TV areas losing coverage are among ...
London-based brand intelligence and MR firm Basis Global has announced a partnership with solutions consultancy AnswerRocket, promising to use AI to 'improve how market research is done', rather than ...
Kantar has announced a strategic partnership with Quilt.AI, including a non-equity financial commitment by Kantar to co-develop joint offers. The first fruit of this new alliance is a new innovation ...
Media and entertainment group Global, the owner of UK radio stations such as Heart, Capital, LBC and Classic FM, has announced a new data partnership with Sainsbury's and Nectar360, providing new ...
US company Guideline has extended its range of Ad Intelligence Insights products with the launch of Local Dynamics, a new subscription report delivering recurring analysis of advertising investment ...
Pharma data giant IQVIA has unveiled a unified agentic AI platform, IQVIA.ai, promising to 'transform' how life sciences organizations operate, innovate and make both clinical and commercial decisions ...
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