ADFEST 2026: Days 2 and 3 take on creative standards, AI adoption, and the art of winning in culture
From a sharp reckoning with award culture to an unlikely pizza story from the Mongolian steppe, the final two days of ADFEST ...
Drops in the Ocean’ scheme gives six beneficiaries the chance to appear at scale across some of the best Digital Out of Home ...
From the main stage to the workshop floor, the second day of ADFEST 2026 in Pattaya kept 770 delegates engaged with sessions ...
Sales & Marketing, MYK LATICRETE, shares insights on how outdoor advertising is about going beyond awareness; it’s about ...
Aditya Modak, CFO & CMO at P N Gadgil and Sons explains why outdoor advertising remains a core pillar for the jewellery brand ...
ADFEST Pattaya 2026 opens with the theme Human+ ...
HP’s campaign for its Smart Tank range did exactly that, assembling a full large-format OOH site in Clapham using 319 individual A4 sheets, printed live on the street. The idea is clean and the ...
Lufthansa Airlines unveiled a bold, category defining out-of-home (OOH) brand campaign in partnership with WPP Media, ...
As part of the Media4Growth series dedicated to gender inclusivity in OOH on account of Women’s month, Seema Jain, AVP- South ...
The license period for the project is set at three years, with bidders allowed to apply for one or multiple stations ...
Vipul Mathur, CBO, Raymond Lifestyle Ltd, shares how outdoor advertising is evolving into a hyperlocal retail driver for the ...
The report highlights digital transformation, regional expansion, and programmatic innovation as key drivers shaping the ...
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