Tristan Pineiro on why a lifetime of helping to sell other people’s messages has prepared him for the social-driven marketing age.

On the other hand, a sense balance of authenticity can improve influencer trust among consumers. Around a third of Brits (34%) say they trust influencers most when reviews feel balanced, while a ...

From McDonald’s making more of its nostalgic brand assets to the impact of parenthood on marketers’ career progression, it’s been a busy week. Here is my take.

Andrew Tindall joins the podcast to discuss his new book, which aims to update effectiveness literature and help marketers make a business case for creativity.

Dulux had “forgotten” the true potential of its “powerhouse” dog mascot, according to its brand lead, using it as a badge at ...

Brand tracking is one of the most widely used tools in marketing. It is also one of the easiest ways to create false confidence. Quarter after quarter, dashboards report ...

As KFC launches the third instalment of its ‘Believe’ platform, the chicken chain is seeking to drive “active participation” ...

As McDonald’s launches collectible game Cards, which sees the return of Ronald McDonald, it hopes to maximise use of its ...

New data from LinkedIn finds UK marketers see the benefit of using creators, yet feel pressure to produce high engagement.

Parents say they offer heightened levels of empathy, multi-tasking ability and leadership expertise, but are they getting the ...

As Pets at Home launches new own-label pet food brand, Ruff’s Recipes, its head of own brand says retailers must learn to tap ...

Facebook, Instagram, Roblox, Snapchat, TikTok and YouTube must inform the regulator on actions they will take to “better ...