The S4 Capital founder and executive chairman sounds off on the Publicis-Trade Desk spat, the “brutality” of Omnicom’s IPG ...

The brand will serve as the official automaker of the league, a move that arrives on the heels of MLB achieving record ...

New research from WPP Media highlights the unique qualities of women’s sports viewers and how athlete-led creative can ...

The beverage giant enlisted NBA legend Scottie Pippen to confront misconceptions about the recently relaunched soda brand.

Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including ...

There’s A New King And It’s You” is the next step in a turnaround effort that puts the fast-food chain’s customers at the ...

To engage Gen Z, “It’s That Fresh” includes global partnerships across music, basketball, food, fashion and street culture.

In-games ads have a higher brand recall rate among Hispanic consumers than Instagram ads, per Latino Portal research.

The paint brand’s long-running “See The Love” platform continues with a family-focused ad from agency of record Fig.

Chief Creative Officer Corey Smale explains how the brand is authentically connecting with fans through absurd humor and ...

The campaign, which shows a robot employee short circuiting over a sip of Zevia, follows the brand skewering Coke’s ...

The practice, wherein agencies both buy and resell media to clients, is proliferating despite many marketers lacking concrete ...