Human-in-the-loop, or HITL, describes an AI setup where a qualified person checks, edits, or signs off on what the model produces before that output leads to any real-world action. The model doesn’t ...

NIKO AI has evolved, bringing more capabilities to help advertisers manage campaigns faster and with less manual work. Already using NIKO AI? Then you know launching a campaign can be as simple as ...

AI is rewriting the app growth playbook and the leaders who figure it out first will define the next decade of mobile. That’s exactly what we’re digging into at Business of Apps Berlin 2026. You’ll ...

On September 17th, 500+ senior leaders across app marketing, UA, growth, product, CRM and revenue will gather Convene Midtown for Business of Apps NYC 2026. Across 6 content stages and more than 30 ...

John Smith is Director of Enterprise Business Development at Gummicube, an app store optimization agency founded in 2010 and credited with pioneering the eCommerce approach to ASO. Clients span major ...

Jessica Gotti is Head of Performance Marketing at Bend, a stretching and mobility app. At Business of Apps London 2026, she presented the CTV and linear TV framework she built while running a TV ...

Many advertisers in Brazil are facing rising costs to run their campaigns. The marketers who feel this rise the most tend to be those working with fewer channels, likely by keeping their spend hemmed ...

Affiliate marketing companies play a crucial role in driving growth and revenue for businesses, particularly mobile app owners. These companies act as intermediaries, connecting app developers with a ...

This guide will walk you through what a paywall service is, how they work, and how to choose the best paywall service for you. A paywall service is a type of subscription-based model that restricts ...

This guide covers the top app marketing companies, what they do, how to choose them, and why they’re important for your app acquisition and growth strategy. With millions of apps available, it can be ...

User acquisition agencies can make app growth a whole lot easier when trying to navigate the crowded mobile app market. They know all the tricks to boost the visibility of mobile apps and attract the ...

Influencer marketing companies can help establish and strengthen the bond between your brand and potential customers by leveraging the major platforms of content creators. Innovative technology and ...