The shopping app market is one of the largest on mobile, generating over $3 trillion in annual sales across marketplaces, fashion brands, supermarkets and specialist retailers. China and the United ...

On April 23rd, senior leaders across app marketing, growth, product, CRM, and revenue will gather at The Brewery for Business of Apps London 2026. The event brings together decision-makers from ...

The finance app market covers a broad range of personal and business financial needs, from everyday banking and payments to investing, budgeting and credit management. The services available have ...

App Store Optimization remains one of the most consistent drivers of organic growth in mobile. Yet as the app economy matures, the mechanics behind visibility and conversion inside the stores continue ...

App Store Optimization (ASO) is a mobile app marketing technique used to enhance an app’s ranking by strategically incorporating targeted keywords. The primary objective of ASO is to drive increased ...

For more than a decade, installs served as the anchor metric for mobile user acquisition. They offered a universal way to measure scale, benchmark efficiency, and understand how well campaigns reached ...

Attraction begins with instrumentality. People are drawn to others when the interaction helps them achieve something in that moment, and the principle translates directly into how users relate to ...

For years, monetisation teams across the mobile ecosystem have optimised toward a single metric: eCPM. It became the default lens for evaluating ad performance and the primary signal used to measure ...

Social media is constantly evolving. And with increased competition for consumers’ attention, app companies need holistic, creative and strategic campaigns to win. But with a long list of factors to ...

Push notification services offer fast, real-time, targeted messaging that boosts click-through rates and increases app retention scores. To get results, app owners must strike a fine balance – send ...

Lack of user engagement and retention are the greatest challenges for app marketers, with churn rates growing to become fairly common. So, working with the top app engagement platforms and services ...

App monetization platforms help businesses to monetize their apps by offering a wide range of services. These platforms specialize in helping app developers generate revenue from their apps and ...