After a prolonged will-they, won’t-they phase between Paramount Skydance and Warner Bros. Discovery, Netflix swooped in with ...

Hopefully everyone feels good coming out of Thanksgiving and America’s November shopaganza, BFCM, the Cyber Five, or whatever ...

Marketers know that quality matters – and here's yet more proof. But breaking old habits in digital media is easier said than ...

Consumer spending on Black Friday Cyber Monday was up 7%. But prices are high, and the most affluent customers are doing the ...

Mobile apps are now at the center of the consumer relationship. They’re where customers browse, buy, stream, check balances ...

I’m setting a goal for myself to start talking to more media planners, agency executives and buy-side experts.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … and happy Thanksgiving!

Fizz, a new discussion and news feed app that targets college campuses, is helping marketers reach college students ...

The metaverse hype is over; Apple Maps forays into advertising; and streamers vie for HBO Max and the WBD studio archive.

Broadsign may actually be building an attractive acquisition target. And one of the major cross-platform Big Tech players ...

Agency buyers are facing a new wave of Google account hijackings that steal funds and lock out admins for weeks or even ...

Spencer's departure is the latest in a spate of leadership changes at The Trade Desk. And it comes at a time of tension ...