Unilever has appointed social-first agency Samy to develop and activate a global influencer strategy for the conglomerate’s food businesses. Samy will work on the influencer account for food brands ...

The number of new advertising and marketing agencies seems to be growing by the day, which can lead to a misperception that ...

WPP also found “disparity” inside its own company as some US-based colleagues on executive committee earned more than CEO.

Mass layoffs, AI-flooded inboxes and a rival in LinkedIn that overtook them by revenue — Indeed global CMO James Whitemore tells Campaign Asia why this bruising jobs market is also the platform’s ...

WPP’s Goat Agency has named Open Influence and Captiv8 vet Bryce Adams as its U.S. influencer lead. Adams, whose position at Goat was announced Monday morning, began with the agency on March 2. He ...

When diversity-related topics and terms are spoken about in hushed voices, the Mitú vet is keeping it real and staying true ...

In the past month, the media buying platform has experienced significant friction with 3 of the ‘Big 5’ advertising holding ...

TikTok and Tubi announced the Creatorverse Incubator, a program helping content creators fund original shows, on Thursday.

Taking a US campaign, translating it into Spanish and pushing it into several countries from one media plan is more confusing ...

OpenAI now commands 22% of all company-level AI coverage across 500 tier-one media outlets in 37 markets, more than five times the coverage of Anthropic (4%), according to Carma's 2026 'Hype, Hope or ...

The 40 Over 40 Awards recognizes senior talent who have built lasting and meaningful careers in the ad industry, blazing ...

The indie film studio successfully captured the high romance, performative glamour and slight instability of the film it ...