We all agree we need a strategy for marketing technology. So why can't we agree on a definition? When you search the web for definitions of “strategy,” they all sound reasonable ... except to all the ...

The term "marketing strategy," is often used as a catch-all phrase to describe anything from a marketing plan to an advertising campaign. A marketing strategy, however, has its own place and role in ...

Does your company have an "Annual Strategic Plan" with dozens of initiatives, metrics and milestones? It feels structured. It ...

This guest post has been authored by Dr. Mike Steger and Dr. Pninit Russo-Netzer. How can I have a more meaningful life? This is a common question posed to us as meaning in life experts and scientists ...

When brands speak with truth, they don’t need to chase virality. They create velocity, the kind that builds momentum naturally through consistency and integrity.

That’s the assessment of Microsoft Executive VP for Windows and Devices Terry Myerson who was recalling the very first staff meeting with the newly installed CEO three years ago. “He deeply was ...

Clearly, the White House will not welcome more wars between Israel, Hamas, Hezbollah, or Iran.