In this whitepaper you'll learn how to connect the dots between your B2B audiences’ learning ambitions, corporate interests and personal desire for advancement in life - with your services and ...

When I initially studied Principles of Marketing by Philip Kotler at university, it felt like I was given a compass for navigating the business world. For more than 25 years, as both an assistant ...

Professor Lili Gai's Principles of Marketing class uses software, such as ChatGPT, as a learning tool to prepare students for the workforce.

It’s not uncommon for SEO professionals to find themselves thrust into a role with little to no training in traditional marketing theory. However, as the organic landscape becomes increasingly complex ...

Marketing might be straightforward, but it's never simple. When selecting a mix of tactics, what works for one business won't work for the next (so, if anyone ever tries to sell you a "playbook," run ...

Inbound marketing is any marketing campaign where consumers initiate an interaction with a brand. This allows them to attract prospects with value-added content and/or experiences tailored to their ...