Automation is a great way to shorten the sales cycle while improving conversions. It frees your marketing team to concentrate on more valuable tasks by taking over the tedious and repetitive tasks.

“Where do you find the time?” This is the question marketers drowning in content demands most often ask. With multiple channels to manage, campaigns to track, and audiences to engage, it’s no wonder ...

Marketing automation is critical to running an effective and scalable marketing team. As a result, it is exploding in popularity: experts expect the market to reach $11.46 billion by 2027. Many ...

Marketing automation is no longer a passing trend. And although some still might be skeptical of what automation is truly capable of, businesses en masse are already leveraging it to 10x their growth.

The promise of artificial intelligence has moved far beyond theoretical discussions and into practical business applications. According to Emergn research, a staggering 94% of new digital products and ...

Good marketing is a critical piece of any successful business strategy. While quality marketing is effective, it takes time, work and money. It’s a worthwhile investment that packs a punch for the ...

The goal of marketing automation was originally to help eradicate repeatable tasks. The idea being that if marketers could spend more time on other tasks, like planning and strategy, creative idea ...

The marketing automation software industry is estimated to reach $7.63 billion by 2025 and grow at a CAGR of 13.3%, according to a study by Grandview Research. With this kind of growth, it's safe to ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Marketing automation software is useful for all types ...