Remfry & Sagar lawyers Bisman Kaur and Aarti Aggarwal explain why dupe culture tests the resilience of trademark protection, the flexibility of comparative advertising and the credibility of marketing ...

Several rules have been applied to comparative advertising, for example competition law rules which regulate unfair competition (Section 159 of the Argentine Criminal Code, Section 10 bis of the Paris ...

Comparative advertising is a type of advertising in which one's own product or service is compared with a competing product or service. If such ads specifically mention or refer to the trade mark or ...

Did Papa Johns go too far with its Better Pizza. Better Ingredients. slogan? In the 1990s, that bold claim sparked a legal ...

Answer: While we can’t provide any specific recommendations with knowing all the aspects of your particular situation, one thing you might want to think about comes from the basic research on ...

Following its decision in L’Oréal SA v Bellure NV last year, the ECJ has provided further guidance on the issue of comparative advertising. In Lidl SNC v Vierzon Distribution SA, the ECJ ruled that ...

The ECJ has issued its decision in the closely-watched O2 Case. Joel Smith, a partner in the IP practice of Herbert Smith in London, explains that the court has refused to follow the opinion of the ...

After many years of being legally banned, comparative advertising has recently been permitted in Germany. After many years of being legally banned, comparative advertising has recently been permitted ...

Going forward, the Ninth Circuit's ruling signals to plaintiffs that they will need to plead “something more” to show that interoperable software is a derivative work; it is not enough to show that ...

Kenya has a comprehensive set of national and international legislative frameworks that have a direct influence on the regulation of competitive advertising. The High Court recently dismissed Unilever ...