NEAL CONAN, host: It's Labor Day, a time to celebrate, remember, commiserate about work. It might be tough to sum up an entire career or years of pent-up anger in just six words, but the folks at ...
In his new book, Words That Work, Frank Luntz, offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. Larry ...