Apple looks set to launch a touchscreen MacBook Pro, but it would be better off trying to improve another device already in ...

A shrewd strategy should reduce the risks for investors.

This could be a game-changer ...

Shares of Apple dropped 5% Thursday after a string of bad news. The latest: Federal regulators sent Apple a warning letter ...

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world ...

The tech giant has been a big winner for years, but there's a simple reason why many investors can leave it out of their ...

Apple is still investing in AI, but the company is not currently framed as the poster child for the most aggressive spending race, which can make it feel “safer” during risk-off rotations. The key ...

Examining Apple’s vulnerabilities during significant market downturns reveals a critical narrative. It dropped 80% during the Dot-Com crash, 61% amidst the Financial Crisis, and nearly 31% during the ...

Apple shares fell 5% today, more than twice the decline of the tech-heavy Nasdaq composite as investors juggled a number of ...

This privacy display feature is a must-have, and the iPhone doesn't have it.