Two recent studies on subliminal messages have found that subconscious visual cues can improve athletic performance and reduce negative age stereotypes of physical ability. The latest research shows ...

You’ve probably heard the phrase “catch your sub” — a playful way of referring to moments when someone gives a subtle, indirect hint or message. While it’s commonly used in social situations, the ...

You find yourself as a patient in the Somnasculpt sleep therapy program, run by the ever-so-calm Dr. Glenn Pierce. The goal is to poke around your subconscious to sort out feelings of self-doubt.

While a surprising number of people today still subscribe to the idea that subliminal advertising can make us do things against our will, that’s largely just a myth. Research has shown that subliminal ...

Subliminal advertising using scene from movie Picnic with actress Kim Novak.. Credit: Getty Images Creating the “perfect” ad copy is a daunting task. I have been writing Google Ads for decades and ...

Subliminal means operating below conscious awareness. This hidden influence affects thoughts and behaviour without direct recognition. It bypasses deliberate awareness, shaping responses indirectly.

Recurrent intrusive memories lie at the heart of certain mental illnesses, including post-traumatic stress disorder and obsessive-compulsive disorder. Clinicians often treat these conditions with ...