Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Programmatic’s promise was never automation for its own sake. It was accountability. But today, we're moving from reporting performance to steering it.

Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We ...

In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...

Categories: Review the latest tools and platforms that boost performance marketing efforts across paid, search, and affiliate channels.">Performance Marketing Tools, Oli is a co-founder of Inside ...

As expectations continue to rise in 2026, one thing is becoming clear: performance can no longer be a post-campaign priority.

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...

Historically, the prevailing assessment of programmatic advertising in the agency world has been that it doesn’t provide the desired transparency in terms of where an ad ran or a clear picture of the ...

By Vijay Kumar, CEO of Mile, an AI-powered programmatic revenue optimisation platform for publishers, that maximises yield from every impression by refining floors, shaping traffic, and enriching bid ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...